2019 Consumer Research: Messaging to Support Advance Care Planning

Based on a “social norms marketing approach,” this nationally representative survey and qualitative research was designed to develop and test concepts and language to promote engagement in advance care planning. The research includes messages and language that resonate across all populations, as well as a more detailed understanding of five different “segments” of the populations – why they have and have not engaged in this process and the language most likely to encourage them to act.

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2018 Consumer Research: First Signs of Progress

The first ever Massachusetts statewide survey to assess change over time, and comparisons to national values, on measures of engagement in advance care planning and serious illness conversations as well as experiences of care for dying loved ones.

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2017 Consumer Research: Deep Dive on Conversations

Following up with a cohort of respondents who participated in the Coalition’s 2016 baseline survey, this survey dove deep into the content of conversations between doctors and loved ones. It also included an expanded set of questions about the experiences of care for respondents who had a loved one die recently in Massachusetts.

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Baseline 2016 Consumer Research

In 2016, the Coalition fielded the first of a series of surveys measuring Massachusetts residents’ views on serious illness and advance care planning communications and end-of-life care.

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