At last year's fall business meeting, we heard from members about the importance of public outreach to encourage advance care planning. Attendees also asked the Coalition to help by developing messaging that could be used to motivate patients and families to engage in meaningful conversations about care preferences, values, and goals.
We're ready to take on that challenge! Thanks to a contribution from Blue Cross Blue Shield of Massachusetts, we're in the process of engaging a communications agency to help develop and test potential messaging. On Monday, November 19 at 2:00 p.m. in Boston, we will share details about this project - and will directly involve attendees in brainstorming about the proposed research and how it can be put to practical use by Coalition members. This will be an opportunity for us to hear from you about how we can get the most out of this project. It will be an interactive, participatory session. Please join us!