The annual member meeting of the Coalition November 18 in Boston marked an exciting new chapter in the messaging project aimed at developing language that encourages people to talk about what matters most to them. “This year is a serious shift to getting the public on board,” said Coalition co-chair Dr. Atul Gawande. “It should be scandalous that we are not routinely having conversations about what people’s priorities are about quality of life. It should be a mistake if those conversations don’t happen.”
The focus of the meeting was the unveiling of the Good Talk Toolkit. It was created based on Coalition research done in partnership with the Cambia Health Foundation from October 2018 through August of 2019. The latest phase of the project tested updated ‘campaign’ materials with the public to see how they resonated across the five consumer segments identified by earlier research, including posters with variations on the Good Days Good Talk concept. In the end, people preferred the most direct approach. “People appreciated the simplicity of the language, the fact that it was straightforward and felt positive,” said Zamawa Arenas, CEO of Flowetik, the Coalition’s research partner.
The Good Talk Toolkit synthesizes all the research learnings to date and includes ready to go messaging, templates for posters and flyers, a logo, and social media sample posts. You can see it on the Coalition website. During breakout sessions, everyone shared ideas on how they would use the research, how the toolkit would impact their work for National Healthcare Decisions Day in April, how to measure the impact of the messaging, and who they wanted to tell about this project. Reactions ranged from brainstorming about using it at future events to the telling of personal stories about having the talk with family members or friends dealing with serious illness.
If you have a story to share, please let us know! Contact Anna.Gosline@bcbsma.com