Cake (

Cake is a free online tool that makes end-of-life planning easier. Our mission is to 1) empower people to express their final wishes 2) give them peace of mind that their wishes will be known 3) and eliminate unnecessary pain and anxiety at the end of life for everyone involved.

We help people plan for the end of life in several ways:

· Personalized checklists: After signing up for a free Cake account, users receive their personalized end-of-life planning checklist. This helps them understand what planning they should prioritize based on their life situation. It provides guidance for each step required to complete that task or document.

· Creating & storing important documents: As users answer simple questions about their end-of-life preferences, Cake creates and stores documents that outline their unique wishes. Users can create documents like an advance care plan or upload existing documents they have already completed offline.

· Holistic planning approach: Beyond advance care planning, Cake also address legal/financial, funeral, and memorial decisions. These other topics are closely tied to advance care planning decisions, and can be a great entry point for the hesitant planner.

· Sharing digital plan access: Users can easily share or revoke access to their end-of-life plan with anyone by email. Plans can be accessed or updated online, 24/7.

Cake also works with organizations like Honoring Choices of Massachusetts and The Conversation Project to the further the reach of advance care planning resources. The company was co-founded by Suelin Chen, PhD and Mark Zhang, a palliative care physician at Brigham and Women’s Hospital and the Dana-Farber Cancer Institute. Cake has been featured in The New York Times, BBC, Forbes, The Huffington Post, and The Boston Globe. Visit Cake ( to learn more or create a free account.

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