2019 Summit: Messaging and Public Outreach

Messaging was the focus of the day at the Fourth Annual Coalition Summit, held May 16, 2019 at the John F. Kennedy Presidential Library. Coalition leadership shared the results of research designed to test concepts and language about advance care planning. Summit attendees learned about five consumer segments revealed by the research, from “worried action takers” to “self-reliant skeptics,” and what messaging resonates with each of them. Also featured was a panel discussion featuring leading national experts on serious illness and palliative care, and a workshop focused on the importance of using consistent, tested messaging that encourages people to engage in advance care planning.

2018 Coalition Summit
May 15, 2018

Our third annual Coalition summit took place on May 15, 2018.
The John F. Kennedy Presidential Library and Museum
Columbia Point
Boston, MA

2017 Coalition Summit
May 09, 2017

Our second annual Coalition summit took place on May 9, 2017.
The John F. Kennedy Presidential Library and Museum
Columbia Point
Boston, MA

2016 Coalition Summit (First Annual)
May 12, 2016

Our first annual Coalition summit took place on May 12, 2017.
The John F. Kennedy Presidential Library and Museum
Columbia Point Boston, MA